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Measuring What Matters: How Retail Media is Evolving Attribution
By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...
Amazon’s Grocery Power Move: Who’s About to Get Squeezed
By: CLC Editorial Staff Amazon doesn’t tiptoe into categories. It marches in, rewrites the rules, and dares everyone else to keep up. Now that grocery is firmly in its sights, the question isn’t if the industry feels the shake—it’s who gets knocked off balance first....
When Agencies Play Both Sides: The Quiet Conflicts of Programmatic Media
By: CLC Editorial Staff The retail media boom has reshaped how brands spend marketing dollars, and agencies are jockeying to position themselves as indispensable partners. But as the lines blur between media buyers and media sellers, one uncomfortable reality is...
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Measuring What Matters: How Retail Media is Evolving Attribution
By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...
Measuring What Matters: How Retail Media is Evolving Attribution
By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...
Amazon’s Grocery Power Move: Who’s About to Get Squeezed
By: CLC Editorial Staff Amazon doesn’t tiptoe into categories. It marches in, rewrites the rules, and dares everyone else to keep up. Now that grocery is firmly in its sights, the question isn’t if the industry feels the shake—it’s who gets knocked off balance first....
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