by admin | Apr 16, 2025 | Uncategorized
By: CLC Editorial Staff As more CPG brands prioritize retail media as a core part of their marketing strategy, the question of where to allocate that spend becomes critical. One of the biggest debates today? Whether Instacart advertising should fall under...
by admin | Apr 11, 2025 | Uncategorized
By: CLC Editorial Staff In the evolving landscape of retail media, it’s easy to be captivated by large numbers. High impression counts can seem impressive, but they don’t necessarily translate to sales. While impressions indicate how often your...
by admin | Apr 11, 2025 | Uncategorized
By: CLC Editorial Staff We need to talk. You were great back in the day—back when upper-funnel awareness ruled, cookies were still a thing, and we measured success by impressions and a hope that someone maybe bought something in-store two weeks later. But...
by admin | Apr 11, 2025 | Uncategorized
By: CLC Editorial Staff In a world where everyone’s chasing growth, there’s one shopper metric that’s quietly become a game-changer: New-to-Brand (NTB). And yet, it’s often buried in reports—glanced at, but rarely obsessed over. That stops now. If you’re a...
by admin | Apr 9, 2025 | Brands, Uncategorized
How to educate up the chain without getting side-eyed at the next town hall You’ve built the decks. You’ve pulled the data. You’ve shown the ROAS, the iROAS, the beautiful basket-building potential of onsite, offsite, and all the “-sights” in between. And yet—your CMO...
