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Shelf Shocked: Why It’s So Hard for New Brands to Break In

Shelf Shocked: Why It’s So Hard for New Brands to Break In

by admin | Jun 30, 2025 | Articles, CPGs

By Closed Loop Confidential Staff You’ve got a killer product. Your branding is tight. The flavor is fire. You’re ready to disrupt a sleepy category. So why can’t you get on the shelf? Welcome to the beautiful, frustrating world of grocery retail—where shelf space is...

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Recent Posts

  • Measuring What Matters: How Retail Media is Evolving Attribution
  • Amazon’s Grocery Power Move: Who’s About to Get Squeezed
  • When Agencies Play Both Sides: The Quiet Conflicts of Programmatic Media
  • Why Long-Tail and Ingredient-Based Keywords Deserve a Bigger Role in Your SPA Strategy
  • Winning the Case for Custom Creative in Retail Media Campaigns

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