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Measuring What Matters: How Retail Media is Evolving Attribution

Measuring What Matters: How Retail Media is Evolving Attribution

by admin | Sep 21, 2025 | Articles, Brands, CPGs, Retail Media

By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...

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Recent Posts

  • What to Expect in Retail Media in 2026: In-Store Growth, AI Power, and the Rise of the Agentic Shopper
  • Key Terms in Retail Media Measurement: A Foundational Glossary
  • Measuring What Matters: How Retail Media is Evolving Attribution
  • Amazon’s Grocery Power Move: Who’s About to Get Squeezed
  • When Agencies Play Both Sides: The Quiet Conflicts of Programmatic Media

Categories

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  • Brands
  • CPGs
  • Measurement & Strategy
  • Retail Media
  • Retailers
  • Trade Shows
  • Uncategorized


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