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Measuring What Matters: How Retail Media is Evolving Attribution

Measuring What Matters: How Retail Media is Evolving Attribution

by admin | Sep 21, 2025 | Articles, Brands, CPGs, Retail Media

By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...

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Recent Posts

  • Measuring What Matters: How Retail Media is Evolving Attribution
  • Amazon’s Grocery Power Move: Who’s About to Get Squeezed
  • When Agencies Play Both Sides: The Quiet Conflicts of Programmatic Media
  • Why Long-Tail and Ingredient-Based Keywords Deserve a Bigger Role in Your SPA Strategy
  • Winning the Case for Custom Creative in Retail Media Campaigns

Categories

  • Articles
  • Brands
  • CPGs
  • Measurement & Strategy
  • Retail Media
  • Retailers
  • Trade Shows
  • Uncategorized


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