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Impression ≠ Intent: Why Clicks Still Matter in Closed-Loop Attribution

Impression ≠ Intent: Why Clicks Still Matter in Closed-Loop Attribution

by admin | Feb 5, 2026 | Uncategorized

By: Sarah McWilliams Guerra Attribution is having a moment. As retail media matures and closed-loop measurement becomes the gold standard, the industry has quietly rallied around a new default: impression-to-purchase attribution. If an ad was served and a purchase...

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Recent Posts

  • Impression ≠ Intent: Why Clicks Still Matter in Closed-Loop Attribution
  • What to Expect in Retail Media in 2026: In-Store Growth, AI Power, and the Rise of the Agentic Shopper
  • Key Terms in Retail Media Measurement: A Foundational Glossary
  • Measuring What Matters: How Retail Media is Evolving Attribution
  • Amazon’s Grocery Power Move: Who’s About to Get Squeezed

Categories

  • Articles
  • Brands
  • CPGs
  • Measurement & Strategy
  • Retail Media
  • Retailers
  • Trade Shows
  • Uncategorized


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