Closed-Loop Confidential

About Closed Loop Confidential

Welcome to Closed Loop Confidential – your behind-the-scenes pass to the weird, wild, and wildly effective world of retail media.

Let’s be honest: retail media can sound… a little dry. Acronyms are flying, KPIs are multiplying, and somewhere in the middle of it all, someone’s arguing over attribution windows and NTB ROAS. We get it. That’s why we’re here.

Closed Loop Confidential is your go-to blog for decoding the complexities of retail media with a dose of personality. We’re not here to bore you with jargon-heavy whitepapers. We’re here to spill the (first-party) tea, celebrate wins (even the small ones!), and help marketers, sellers, CPGs, and curious minds alike make sense of how retail media really works—from on-site placements and off-site activations to clean rooms and closed-loop reporting.

What We Cover:

• Real Talk: Breaking down the trends, tools, and terms in retail media without the buzzwords (okay maybe some buzzwords).

• Seller Confessions: Candid insights from life in the trenches—whether you’re pitching iROAS to a CPG or navigating your 5th round of QBR prep.

• Playbooks & Pep Talks: Tips, templates, and tactics for making retail media not just work—but work for you.

• Funny Because It’s True: Because if you’ve ever tried to explain how a DSP works to your mom, you deserve a laugh.

Whether you’re a seasoned pro, a new hire trying to decipher your first media recap, or just someone wondering why every grocery ad knows you need yogurt, this blog is for you.

So buckle up. This is Closed Loop Confidential—where retail media isn’t just measurable, it’s memorable.

— The CLC Team