by admin | Jun 30, 2025 | Articles, CPGs
By Closed Loop Confidential Staff You’ve got a killer product. Your branding is tight. The flavor is fire. You’re ready to disrupt a sleepy category. So why can’t you get on the shelf? Welcome to the beautiful, frustrating world of grocery retail—where shelf space is...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Team When most marketers think “World Cup,” they think big. Broadcast spots. Celebrity partnerships. Stadium signage. In short: national (or even global) campaigns with seven-figure budgets. But here’s the truth that often gets missed: the biggest...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Staff Trade shows often get labeled as expensive field trips—booths, swag, travel, and tired feet. But for consumer packaged goods (CPG) brands, they can be far more than that. When done strategically, trade shows are not just worth the...
by admin | May 15, 2025 | Articles, Brands, CPGs, Retail Media
By: CLC Editorial Staff We’ve all heard the phrase “you have to spend money to make money”—but when it comes to retail media, too many brands are still playing budget limbo. How low can we go? isn’t a strategy. It’s a gamble. So here’s a radical idea (that really...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Staff Once upon a time, grocery lists were born in kitchens. A sticky note. A whiteboard. Maybe even a shared iPhone note labeled “DO NOT FORGET MILK.” But these days? Grocery inspiration lives on TikTok—where feta pasta, whipped coffee, and girl...
