by admin | Jul 22, 2025 | Articles, Retail Media, Uncategorized
By: Closed Loop Confidential Staff Retail media is booming. Every headline, every investor call, every conference panel seems to be shouting the same thing: “First-party data is the future.” And that part is true. First-party data is powerful. It’s privacy-safe. It’s...
by admin | Jul 17, 2025 | Articles, CPGs, Uncategorized
By: CLC Editorial Staff Just when you thought the snack aisle couldn’t get any more crowded, two of the biggest candy companies in the world—Mars and Ferrero—decided to go on a shopping spree. In the past few weeks, Mars announced it’s acquiring Kellanova (you know,...
by admin | Jun 30, 2025 | Articles, CPGs
By Closed Loop Confidential Staff You’ve got a killer product. Your branding is tight. The flavor is fire. You’re ready to disrupt a sleepy category. So why can’t you get on the shelf? Welcome to the beautiful, frustrating world of grocery retail—where shelf space is...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Team When most marketers think “World Cup,” they think big. Broadcast spots. Celebrity partnerships. Stadium signage. In short: national (or even global) campaigns with seven-figure budgets. But here’s the truth that often gets missed: the biggest...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Staff Trade shows often get labeled as expensive field trips—booths, swag, travel, and tired feet. But for consumer packaged goods (CPG) brands, they can be far more than that. When done strategically, trade shows are not just worth the...
