by admin | May 15, 2025 | Articles, Brands, CPGs, Retail Media
By: CLC Editorial Staff We’ve all heard the phrase “you have to spend money to make money”—but when it comes to retail media, too many brands are still playing budget limbo. How low can we go? isn’t a strategy. It’s a gamble. So here’s a radical idea (that really...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Staff Once upon a time, grocery lists were born in kitchens. A sticky note. A whiteboard. Maybe even a shared iPhone note labeled “DO NOT FORGET MILK.” But these days? Grocery inspiration lives on TikTok—where feta pasta, whipped coffee, and girl...
by admin | May 14, 2025 | Articles, Brands, Uncategorized
By: CLC Editorial Staff Let’s set the scene. It’s 2025. You’re in a meeting. Someone says “retail media,” and half the room perks up while the other half starts checking their email or Googling “what is retail media but in plain English.” If you’re on the sales or...
by admin | May 14, 2025 | Brands, Trade Shows, Uncategorized
By: Sarah Guerra The 2025 Sweets & Snacks Expo delivered again, proving that when it comes to snacking innovation, no flavor is too bold, no food is too weird, and absolutely everything is better freeze-dried. As a retail media sales manager, I walked the expo...
by admin | Apr 16, 2025 | Uncategorized
By: CLC Editorial Staff As more CPG brands prioritize retail media as a core part of their marketing strategy, the question of where to allocate that spend becomes critical. One of the biggest debates today? Whether Instacart advertising should fall under...
