by admin | Apr 9, 2025 | Articles, Retail Media
By: Sarah McWilliams Guerra Pitching, pivoting, and the joy of an unmuted mic Let me start with this: Retail Media is the Wild West. Except instead of cowboy hats, we wear Blazers-Over-Graphic-Tees™, and instead of horses, we ride the chaotic highs and lows of QBR...
by admin | Apr 9, 2025 | Articles, Brands, CPGs
When cost-cutting measures erode trust (and how to handle it) Once upon a time, you bought a bag of chips and expected it to be full. Then came shrinkflation—the magical trick where your favorite snack still costs the same but now comes with 25% more air. Ta-da! To...
by admin | Apr 9, 2025 | Articles, Brands, CPGs, Retail Media, Retailers
Private label products used to be what you bought when you were broke, brave, or both. They had a huge stigma associated with it – kind of like the ramen noodle college reference. Now in this economy, getting good deals is now a flex. Oh you love my new skirt, Shein,...
