by admin | Sep 21, 2025 | Articles, Brands, CPGs, Retail Media
By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...
by admin | Aug 27, 2025 | Articles, Retail Media, Uncategorized
By: CLC Editorial Staff The retail media boom has reshaped how brands spend marketing dollars, and agencies are jockeying to position themselves as indispensable partners. But as the lines blur between media buyers and media sellers, one uncomfortable reality is...
by admin | Jul 25, 2025 | Articles, Brands, CPGs, Measurement & Strategy, Retail Media, Uncategorized
By: CLC Editorial Staff In retail media, there’s no shortage of focus on targeting precision, budget allocation, and return on ad spend (ROAS). But one of the most overlooked opportunities in Sponsored Product Ads (SPA) is how shoppers are actually searching—and...
by admin | Jul 24, 2025 | Articles, CPGs, Measurement & Strategy
By: CLC Editorial Staff Retail media has taken off like a rocket—billions in spend, more retailers than ever launching networks, and a growing share of marketing budgets shifting to retail media. But somewhere along the way, creative got left behind. While brands...
by admin | Jul 22, 2025 | Articles, Retail Media, Uncategorized
By: Closed Loop Confidential Staff Retail media is booming. Every headline, every investor call, every conference panel seems to be shouting the same thing: “First-party data is the future.” And that part is true. First-party data is powerful. It’s privacy-safe. It’s...
by admin | Jul 17, 2025 | Articles, CPGs, Uncategorized
By: CLC Editorial Staff Just when you thought the snack aisle couldn’t get any more crowded, two of the biggest candy companies in the world—Mars and Ferrero—decided to go on a shopping spree. In the past few weeks, Mars announced it’s acquiring Kellanova (you know,...
