by admin | Jun 30, 2025 | Articles, CPGs
By Closed Loop Confidential Staff You’ve got a killer product. Your branding is tight. The flavor is fire. You’re ready to disrupt a sleepy category. So why can’t you get on the shelf? Welcome to the beautiful, frustrating world of grocery retail—where shelf space is...
by admin | May 15, 2025 | Articles, Brands, CPGs, Retail Media
By: CLC Editorial Staff We’ve all heard the phrase “you have to spend money to make money”—but when it comes to retail media, too many brands are still playing budget limbo. How low can we go? isn’t a strategy. It’s a gamble. So here’s a radical idea (that really...
by admin | May 14, 2025 | Articles, Brands, Uncategorized
By: CLC Editorial Staff Let’s set the scene. It’s 2025. You’re in a meeting. Someone says “retail media,” and half the room perks up while the other half starts checking their email or Googling “what is retail media but in plain English.” If you’re on the sales or...
by admin | Apr 9, 2025 | Articles, Retail Media
By: Sarah McWilliams Guerra Let’s stop treating your most measurable marketing channel like a toll booth Every so often, in a quiet corner of a QBR or slipped into a budget review, someone says it: “Well… retail media is just a cost of doing business.” “It’s basically...
by admin | Apr 9, 2025 | Articles, Retail Media
By: Sarah McWilliams Guerra Pitching, pivoting, and the joy of an unmuted mic Let me start with this: Retail Media is the Wild West. Except instead of cowboy hats, we wear Blazers-Over-Graphic-Tees™, and instead of horses, we ride the chaotic highs and lows of QBR...
by admin | Apr 9, 2025 | Articles, Brands, CPGs
When cost-cutting measures erode trust (and how to handle it) Once upon a time, you bought a bag of chips and expected it to be full. Then came shrinkflation—the magical trick where your favorite snack still costs the same but now comes with 25% more air. Ta-da! To...
