by admin | Sep 21, 2025 | Articles, Brands, CPGs, Retail Media
By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...
by admin | Jul 25, 2025 | Articles, Brands, CPGs, Measurement & Strategy, Retail Media, Uncategorized
By: CLC Editorial Staff In retail media, there’s no shortage of focus on targeting precision, budget allocation, and return on ad spend (ROAS). But one of the most overlooked opportunities in Sponsored Product Ads (SPA) is how shoppers are actually searching—and...
by admin | Jul 24, 2025 | Articles, CPGs, Measurement & Strategy
By: CLC Editorial Staff Retail media has taken off like a rocket—billions in spend, more retailers than ever launching networks, and a growing share of marketing budgets shifting to retail media. But somewhere along the way, creative got left behind. While brands...
by admin | Jul 17, 2025 | Articles, CPGs, Uncategorized
By: CLC Editorial Staff Just when you thought the snack aisle couldn’t get any more crowded, two of the biggest candy companies in the world—Mars and Ferrero—decided to go on a shopping spree. In the past few weeks, Mars announced it’s acquiring Kellanova (you know,...
by admin | Jun 30, 2025 | Articles, CPGs
By Closed Loop Confidential Staff You’ve got a killer product. Your branding is tight. The flavor is fire. You’re ready to disrupt a sleepy category. So why can’t you get on the shelf? Welcome to the beautiful, frustrating world of grocery retail—where shelf space is...
by admin | May 15, 2025 | Articles, Brands, CPGs, Retail Media
By: CLC Editorial Staff We’ve all heard the phrase “you have to spend money to make money”—but when it comes to retail media, too many brands are still playing budget limbo. How low can we go? isn’t a strategy. It’s a gamble. So here’s a radical idea (that really...
