by admin | Jul 25, 2025 | Articles, Brands, CPGs, Measurement & Strategy, Retail Media, Uncategorized
By: CLC Editorial Staff In retail media, there’s no shortage of focus on targeting precision, budget allocation, and return on ad spend (ROAS). But one of the most overlooked opportunities in Sponsored Product Ads (SPA) is how shoppers are actually searching—and...
by admin | Jul 24, 2025 | Articles, CPGs, Measurement & Strategy
By: CLC Editorial Staff Retail media has taken off like a rocket—billions in spend, more retailers than ever launching networks, and a growing share of marketing budgets shifting to retail media. But somewhere along the way, creative got left behind. While brands...
