by admin | May 15, 2025 | Articles, Brands, CPGs, Retail Media
We’ve all heard the phrase “you have to spend money to make money”—but when it comes to retail media, too many brands are still playing budget limbo. How low can we go? isn’t a strategy. It’s a gamble. So here’s a radical idea (that really shouldn’t be radical at...
by admin | Apr 9, 2025 | Articles, Retail Media
By: Sarah McWilliams Guerra Let’s stop treating your most measurable marketing channel like a toll booth Every so often, in a quiet corner of a QBR or slipped into a budget review, someone says it: “Well… retail media is just a cost of doing business.” “It’s basically...
by admin | Apr 9, 2025 | Articles, Retail Media
By: Sarah McWilliams Guerra Pitching, pivoting, and the joy of an unmuted mic Let me start with this: Retail Media is the Wild West. Except instead of cowboy hats, we wear Blazers-Over-Graphic-Tees™, and instead of horses, we ride the chaotic highs and lows of QBR...
by admin | Apr 9, 2025 | Articles, Brands, CPGs, Retail Media, Retailers
Private label products used to be what you bought when you were broke, brave, or both. They had a huge stigma associated with it – kind of like the ramen noodle college reference. Now in this economy, getting good deals is now a flex. Oh you love my new skirt, Shein,...
