by admin | Aug 27, 2025 | Uncategorized
By: CLC Editorial Staff Amazon doesn’t tiptoe into categories. It marches in, rewrites the rules, and dares everyone else to keep up. Now that grocery is firmly in its sights, the question isn’t if the industry feels the shake—it’s who gets knocked off balance first....
by admin | Aug 27, 2025 | Articles, Retail Media, Uncategorized
By: CLC Editorial Staff The retail media boom has reshaped how brands spend marketing dollars, and agencies are jockeying to position themselves as indispensable partners. But as the lines blur between media buyers and media sellers, one uncomfortable reality is...
by admin | Jul 25, 2025 | Articles, Brands, CPGs, Measurement & Strategy, Retail Media, Uncategorized
By: CLC Editorial Staff In retail media, there’s no shortage of focus on targeting precision, budget allocation, and return on ad spend (ROAS). But one of the most overlooked opportunities in Sponsored Product Ads (SPA) is how shoppers are actually searching—and...
by admin | Jul 22, 2025 | Articles, Retail Media, Uncategorized
By: Closed Loop Confidential Staff Retail media is booming. Every headline, every investor call, every conference panel seems to be shouting the same thing: “First-party data is the future.” And that part is true. First-party data is powerful. It’s privacy-safe. It’s...
by admin | Jul 17, 2025 | Articles, CPGs, Uncategorized
By: CLC Editorial Staff Just when you thought the snack aisle couldn’t get any more crowded, two of the biggest candy companies in the world—Mars and Ferrero—decided to go on a shopping spree. In the past few weeks, Mars announced it’s acquiring Kellanova (you know,...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Team When most marketers think “World Cup,” they think big. Broadcast spots. Celebrity partnerships. Stadium signage. In short: national (or even global) campaigns with seven-figure budgets. But here’s the truth that often gets missed: the biggest...
