by admin | Jul 17, 2025 | Articles, CPGs, Uncategorized
By: CLC Editorial Staff Just when you thought the snack aisle couldn’t get any more crowded, two of the biggest candy companies in the world—Mars and Ferrero—decided to go on a shopping spree. In the past few weeks, Mars announced it’s acquiring Kellanova (you know,...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Team When most marketers think “World Cup,” they think big. Broadcast spots. Celebrity partnerships. Stadium signage. In short: national (or even global) campaigns with seven-figure budgets. But here’s the truth that often gets missed: the biggest...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Staff Trade shows often get labeled as expensive field trips—booths, swag, travel, and tired feet. But for consumer packaged goods (CPG) brands, they can be far more than that. When done strategically, trade shows are not just worth the...
by admin | May 15, 2025 | Uncategorized
By: CLC Editorial Staff Once upon a time, grocery lists were born in kitchens. A sticky note. A whiteboard. Maybe even a shared iPhone note labeled “DO NOT FORGET MILK.” But these days? Grocery inspiration lives on TikTok—where feta pasta, whipped coffee, and girl...
by admin | May 14, 2025 | Articles, Brands, Uncategorized
By: CLC Editorial Staff Let’s set the scene. It’s 2025. You’re in a meeting. Someone says “retail media,” and half the room perks up while the other half starts checking their email or Googling “what is retail media but in plain English.” If you’re on the sales or...
by admin | May 14, 2025 | Brands, Trade Shows, Uncategorized
By: Sarah Guerra The 2025 Sweets & Snacks Expo delivered again, proving that when it comes to snacking innovation, no flavor is too bold, no food is too weird, and absolutely everything is better freeze-dried. As a retail media sales manager, I walked the expo...
