For CPGs Who Want More Than Shelf Space
From new product launches to legacy brand reinvention, we help CPGs navigate the ever-evolving path from aisle to algorithm. Explore how smart retail media strategy drives discovery, loyalty, and growth—because in today’s market, showing up isn’t enough. You’ve got to show up smarter.
Why Retail Media Budgets Should Start With a Percentage of COGs
We’ve all heard the phrase “you have to spend money to make money”—but when it comes to retail media, too many brands are still playing budget limbo. How low can we go? isn’t a strategy. It’s a gamble. So here’s a radical idea (that really shouldn’t be radical at...
Retail Media: Why Sales and Brand Teams Should Stop Pretending It’s Someone Else’s Problem
Let’s set the scene. It’s 2025. You’re in a meeting. Someone says “retail media,” and half the room perks up while the other half starts checking their email or Googling “what is retail media but in plain English.” If you’re on the sales or brand team and still...
Sweets & Snacks Expo 2025 Recap: The Future of Snacking is… Pickled?
By: Sarah Guerra The 2025 Sweets & Snacks Expo delivered again, proving that when it comes to snacking innovation, no flavor is too bold, no food is too weird, and absolutely everything is better freeze-dried. As a retail media sales manager, I walked the expo...
So Your CMO Doesn’t Believe in Retail Media
How to educate up the chain without getting side-eyed at the next town hall You’ve built the decks. You’ve pulled the data. You’ve shown the ROAS, the iROAS, the beautiful basket-building potential of onsite, offsite, and all the “-sights” in between. And yet—your CMO...
When the Middleman Gets Messy: Is Your Agency Helping or Hurting?
Why your brand's best intentions can get lost in translation—and how to fix it. Let’s just come out and say it:Retail media has evolved faster than most agencies have. CPGs are investing millions across dozens of Retail Media Networks (RMNs), hoping for efficiency,...
The Rise of Store Brands: Should Retailers Be Frenemies with National Brands?
Exploring the balancing act between collaboration and competition Let’s set the scene: You’re a national brand planning your next campaign with a top retailer. You're investing in retail media, prepping endcaps, and syncing your strategy with their category team....
Shrinkflation, Brand Loyalty, and the Fine Line Between Clever and Cringe
When cost-cutting measures erode trust (and how to handle it) Once upon a time, you bought a bag of chips and expected it to be full. Then came shrinkflation—the magical trick where your favorite snack still costs the same but now comes with 25% more air. Ta-da! To...
Private Label Is Having a Moment. But National Brands? You’ve Still Got Moves.
Private label products used to be what you bought when you were broke, brave, or both. They had a huge stigma associated with it – kind of like the ramen noodle college reference. Now in this economy, getting good deals is now a flex. Oh you love my new skirt, Shein,...