For CPGs Who Want More Than Shelf Space
From new product launches to legacy brand reinvention, we help CPGs navigate the ever-evolving path from aisle to algorithm. Explore how smart retail media strategy drives discovery, loyalty, and growth—because in today’s market, showing up isn’t enough. You’ve got to show up smarter.
Measuring What Matters: How Retail Media is Evolving Attribution
By: CLC Editorial Team For years, retail media has been sold on its measurability. Every impression, click, and conversion could be tracked down to the SKU. Compared to the fuzzy world of TV or even parts of digital, retail media felt like the Holy Grail: put in X...
Why Long-Tail and Ingredient-Based Keywords Deserve a Bigger Role in Your SPA Strategy
By: CLC Editorial Staff In retail media, there's no shortage of focus on targeting precision, budget allocation, and return on ad spend (ROAS). But one of the most overlooked opportunities in Sponsored Product Ads (SPA) is how shoppers are actually searching—and how...
Winning the Case for Custom Creative in Retail Media Campaigns
By: CLC Editorial Staff Retail media has taken off like a rocket—billions in spend, more retailers than ever launching networks, and a growing share of marketing budgets shifting to retail media. But somewhere along the way, creative got left behind. While brands...
Mars, Ferrero, and the Snack Grab: What These Candy Giants Are Really After
By: CLC Editorial Staff Just when you thought the snack aisle couldn’t get any more crowded, two of the biggest candy companies in the world—Mars and Ferrero—decided to go on a shopping spree. In the past few weeks, Mars announced it’s acquiring Kellanova (you know,...
Shelf Shocked: Why It’s So Hard for New Brands to Break In
By Closed Loop Confidential Staff You’ve got a killer product. Your branding is tight. The flavor is fire. You’re ready to disrupt a sleepy category. So why can’t you get on the shelf? Welcome to the beautiful, frustrating world of grocery retail—where shelf space is...
Why Retail Media Budgets Should Start With a Percentage of COGs
By: CLC Editorial Staff We’ve all heard the phrase “you have to spend money to make money”—but when it comes to retail media, too many brands are still playing budget limbo. How low can we go? isn’t a strategy. It’s a gamble. So here’s a radical idea (that really...
Retail Media: Why Sales and Brand Teams Should Stop Pretending It’s Someone Else’s Problem
By: CLC Editorial Staff Let’s set the scene. It’s 2025. You’re in a meeting. Someone says “retail media,” and half the room perks up while the other half starts checking their email or Googling “what is retail media but in plain English.” If you’re on the sales or...
Sweets & Snacks Expo 2025 Recap: The Future of Snacking is… Pickled?
By: Sarah Guerra The 2025 Sweets & Snacks Expo delivered again, proving that when it comes to snacking innovation, no flavor is too bold, no food is too weird, and absolutely everything is better freeze-dried. As a retail media sales manager, I walked the expo...
So Your CMO Doesn’t Believe in Retail Media
How to educate up the chain without getting side-eyed at the next town hall You’ve built the decks. You’ve pulled the data. You’ve shown the ROAS, the iROAS, the beautiful basket-building potential of onsite, offsite, and all the “-sights” in between. And yet—your CMO...
When the Middleman Gets Messy: Is Your Agency Helping or Hurting?
Why your brand's best intentions can get lost in translation—and how to fix it. Let’s just come out and say it:Retail media has evolved faster than most agencies have. CPGs are investing millions across dozens of Retail Media Networks (RMNs), hoping for efficiency,...