For CPGs Who Want More Than Shelf Space
From new product launches to legacy brand reinvention, we help CPGs navigate the ever-evolving path from aisle to algorithm. Explore how smart retail media strategy drives discovery, loyalty, and growth—because in today’s market, showing up isn’t enough. You’ve got to show up smarter.
The Rise of Store Brands: Should Retailers Be Frenemies with National Brands?
Exploring the balancing act between collaboration and competition Let’s set the scene: You’re a national brand planning your next campaign with a top retailer. You're investing in retail media, prepping endcaps, and syncing your strategy with their category team....
Shrinkflation, Brand Loyalty, and the Fine Line Between Clever and Cringe
When cost-cutting measures erode trust (and how to handle it) Once upon a time, you bought a bag of chips and expected it to be full. Then came shrinkflation—the magical trick where your favorite snack still costs the same but now comes with 25% more air. Ta-da! To...
Private Label Is Having a Moment. But National Brands? You’ve Still Got Moves.
Private label products used to be what you bought when you were broke, brave, or both. They had a huge stigma associated with it – kind of like the ramen noodle college reference. Now in this economy, getting good deals is now a flex. Oh you love my new skirt, Shein,...